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Business Industry: Food and Technology

Foodguruz is an interesting app that combines technology and dining. It provides prescriptive and real-time guidance to people at the time of food consumption and empowers people to make healthy dietary choices when dining out, buying groceries, or ordering online.

Ethan Bindelglas, co-founder of FoodGuruz approached us to create a minimal and unique identity and UI for their app. Below are the creative concepts presented.

FoodGuruz - Responsive App UI Design

FoodGuruz - Responsive App UI Design

Our Goal

To create a unique iconic identity that stands out from other food apps in the market and attract people looking to get guidance on variety of food choices from different restaurants and cuisines.

Our Solution

Logo Re-design & Makeover

We started working on their existing logo and made necessary small shifts to what’s already there by updating colors, fonts and simplifying the entire look and feel. We were after a refreshed look to help the business connect with a new audience and still maintain their customer base.

Color Palette & Mood Board

Finalized a range of colors that can be used on logos, branding materials, a device screen or other interface,and in videos. The finalized color palette reveals a lot about our client's brand, its values, its offerings, its uniqueness etc. We then moved on to create a mood board that defines a brand and its communication. We further took this mood board as a guide in developing website and other brand visual graphics.

Typography Fonts

We decided to select the right type of fonts to connect with emotions of their consumers and website users. Our chosen typography invokes a feeling, creates a positive atmosphere and makes the brand memorable. Font styles to improve brand's communication through logos, ad copies, magazine headlines, and course books, etc.

Social Media Graphics

We created attractive visuals to grab people’s attention on all social media platforms. Professional cover images, banner images and profile images were finalized to maintain brand consistency across all social channels. Social graphics were designed in order to achieve brand's marketing goals.

UI/UX Design

We designed a professional and intuitive UI /UX interface which more people prefer to use and keep using it. Our goal here was to improve customer retention rate so that our client's brand can stay ahead of its competition. Better user experience leads to more visitors, more leads and more satisfied customers.

Responsive App design

We created a responsive web design to optimise their user’s browsing experience by creating a flexible and responsive web page, optimized for the device their consumers are using. This delivers improved site experience skipping redirection with a unified design approach to create a consistent look and feel.



  • FoodGuruz app got a fresh and updated new brand identity 
  • Experienced increase in engagement among its existing users
  • Saw improved user retention rate due to it's simplified and clean UI
  • Displayed a memorable identity for its users thereby establishing itself as a unique player

Our Work (click to zoomin)

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