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Business Industry: Sports and Fitness News

FitJapan is a sports and fitness brand where a team of active and inspiring fitness enthusiasts share information regarding fitness, nutrition, sports, events in Japan.

Our client Daniel was looking for a perfect logo that would represent their brand globally.

FITJAPAN Branding Stationary, Style Guide and Web UI Design

Our Goal

To create a versatile brand identity targeting fitness enthusiasts all over the globe and encourage them to share, engage and experience fitness events in Japan. 

Our Solution

Logo Design

We created a design to give their business a unique mark that differentiates them from other businesses. Our design served as the perfect visual brand mark for their company.

Color Palette & Mood Board

Finalized a range of colors that can be used on logos, branding materials, a device screen or other interface,and in videos. The finalized color palette reveals a lot about our client's brand, its values, its offerings, its uniqueness etc. We then moved on to create a mood board that defines a brand and its communication. We further took this mood board as a guide in developing website and other brand visual graphics.

Typography Fonts

We decided to select the right type of fonts to connect with emotions of their consumers and website users. Our chosen typography invokes a feeling, creates a positive atmosphere and makes the brand memorable. Font styles to improve brand's communication through logos, ad copies, magazine headlines, and course books, etc.

Brand Stationary

We kept the branding simple enough not to deviate from the functional value of the stationary. At the same time we wanted to mirror what people see on other platforms or ads, such as in flyers, newspapers and billboards. Our goal was to make the brand look consistent and effective across all offline platforms since print stationary are mostly used offline in real world

Print Marketing Graphics

We designed marketing graphics to communicate and promote our client's products and services in a visually attractive and appealing manner. All the materials designed followed the guidelines of company's visual identity. It involved business cards, flyers, posers, gift cards, print ads, certificates, etc.

Social Media Graphics

We created attractive visuals to grab people’s attention on all social media platforms. Professional cover images, banner images and profile images were finalized to maintain brand consistency across all social channels. Social graphics were designed in order to achieve brand's marketing goals.

UI/UX Design

We designed a professional and intuitive UI /UX interface which more people prefer to use and keep using it. Our goal here was to improve customer retention rate so that our client's brand can stay ahead of its competition. Better user experience leads to more visitors, more leads and more satisfied customers.

Responsive Webdesign

We created a responsive web design to optimise their user’s browsing experience by creating a flexible and responsive web page, optimized for the device their consumers are using. This delivers improved site experience skipping redirection with a unified design approach to create a consistent look and feel.


Brand Style Guide

We designed a professional and easy-to-understand brand style guide that explains how our client's brand presents itself to the world through its logo, font, color choices and much more. It works as a reference tool that helps maintain consistency of the brand we just created.


  • FITJAPAN was ready to launch it's brand with a unique letter mark logo
  • Displayed a professional image to its users and gained more followers globally
  • Conveyed a uniform and consistent brand image across all marketing platforms
  • Delivered improved user experience to their site visitors through clean UI and clear UX

Our Work (click to zoomin)

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