Wondering how to place an order for a custom logo without making the process complicated? You don't need to have every design decision figured out before contacting a designer.
A good logo design process should guide you from your initial idea to the finished files. Here is a simple step-by-step approach to help you get started. (Last updated on October, 2026)
1. Start with your business information
Before placing an order, prepare some basic information about your business.
Include:
- Business or brand name
- Industry
- Products or services
- Target audience
- Brand personality
- Preferred colours
- Where the logo will be used
You can also provide examples of logos, colours, typography, or visual styles you like. These references can help communicate your preferences without requiring you to know design terminology.
2. Decide what type of logo you need
Consider whether you prefer a wordmark, lettermark, symbol, combination logo, or another style.
You don't necessarily need to make the final decision yourself. If you're unsure, explain what you want the logo to communicate and let the designer recommend a suitable direction.
3. Compare the custom logo design package
Before placing your order, check exactly what the package includes rather than comparing prices alone.
Look for details such as:
- Number of initial concepts
- Revision rounds
- Logo variations
- Colour and black-and-white versions
- File formats
- Editable or vector files
- Usage or ownership terms
- Expected turnaround time
Understanding these details beforehand can help you choose a package that matches your actual needs.
4. Submit your logo brief
Your logo brief gives the designer the information needed to develop the initial concepts.
It doesn't need to be lengthy. Explain what your business does, who you want to attract, the personality you want to communicate, and anything you definitely want to avoid.
For example, a professional service may want to appear trustworthy and established, while a lifestyle brand may need something more energetic and approachable.
The more clearly you communicate the business goal behind the logo, the easier it is for the designer to develop an appropriate visual direction.
5. Review the initial concepts
Once the first concepts are presented, compare them with the goals you provided in your brief. Don't focus only on whether you personally like a particular colour or font. Consider whether the logo:
- Represents your business
- Fits your target audience
- Works at different sizes
- Looks appropriate across digital and print applications
- Has enough visual distinction from similar brands
A strong logo should work as a practical brand asset, not just look good in a presentation.
6. Request revisions
If changes are needed, provide specific feedback instead of simply saying “make it better.” For example:
The symbol feels too detailed. Can we explore a simpler version?
Or:
The typography feels too formal for our target audience. Could we try a more approachable direction?
Specific feedback gives the designer a clearer starting point and makes the revision process more productive.
7. Approve the design and receive your final files
Once you are happy with the design, approve the final version and receive the files included in your package.
Depending on the package, these may include different logo variations and formats for websites, social media, print materials, and other brand applications.
Before completing the order, make sure you know which files you are receiving and whether the package includes the formats you need.
Frequently Asked Questions About Ordering a Custom Logo
1. How do I order a custom logo?
To order a custom logo, start by choosing a suitable logo design package and providing your business information, design preferences, target audience, and project requirements. You can then submit your logo brief, review the initial concepts, request revisions if needed, and approve the final design. (Last updated on October, 9, 2026)
2. What information should I provide to a logo designer?
A useful logo brief should include your business name, industry, products or services, target audience, brand personality, preferred colours, design preferences, and where you plan to use the logo. Examples of logos or visual styles you like can also help communicate your ideas.
3. Do I need to know exactly what my logo should look like before ordering?
No. You don't need to have a finished logo idea before placing an order. You can explain what your business does, who you want to attract, and the impression you want the brand to create. A professional designer can use this information to recommend an appropriate visual direction.
4. What should I check before choosing a custom logo design package?
Check the number of concepts, revision rounds, logo variations, colour options, file formats, editable or vector files, ownership terms, and expected turnaround time. Comparing these details can help you choose a package based on what you actually need rather than price alone.
5. How many logo concepts should I expect?
The number of concepts depends on the logo design package you choose. Some packages provide a single direction, while others may include multiple initial concepts. What matters most is having enough exploration to identify a direction that fits your business and target audience.
6. Can I request changes to a custom logo?
Yes, revisions are normally part of the logo design process when included in your chosen package. For better results, provide specific feedback about what you would like changed, such as simplifying a symbol, adjusting typography, or exploring a different colour direction.
7. What logo files should I receive after the design is approved?
The exact deliverables depend on the package, but professional logo files may include vector formats such as AI, EPS, or SVG, along with high-resolution PNG or JPG files. Different colour and layout variations may also be provided for digital and print use.
8. How long does it take to get a custom logo?
The turnaround time varies depending on the designer, package, number of concepts, revision rounds, and complexity of the project. Check the expected timeline before placing your order so you know when to expect the initial concepts and final files.
So, how do you place an order for a custom logo?
The process doesn't have to be complicated. Start by providing your business information, choose a package that fits your needs, submit a clear brief, review the initial concepts, and provide focused feedback during revisions.
You don't need to arrive with a finished idea. The designer's role is to help turn your business goals and ideas into a visual identity that works for your brand.
Ready to get started? Explore our Custom Logo Design Package to see what's included and find out how to begin your project.